Cold Calling Success

Successful Cold Calling

Selling Skills Course – Cold Calling Techniques

1/2 day programme

Cold Calling Course Objectives
  • To see sales call planning as a vital step to achieve sales goals
  • To overcome the fear of cold calling & increase sales call confidence
  • To convert the typical indiscriminate cold calling method, into a tactical sales approach that achieves results
  • To adopt winning sales tactics & techniques that will turn the cold-call process into strategic outcomes
  • To execute the sales appointment making process in a driven, professional & goal orientated manner

Who should attend

Business Development Executives | Sales Professionals | Sales Representatives | Key Account Managers | Call Centre Agents

Cold Calling Workshop Outcomes

This Cold Call Techniques Programme will enable delegates to:

  • overcome the fear of cold calling & adopt a winning attitude
  • up sales productivity & results through effective sales call planning
  • establish sales goals & measure selling skills accomplishments
  • create a quality prospecting list
  • design a ‘benefit driven’ cold call script
  • create a compelling reason to be heard using a strong value proposition
  • speak with confidence & clarity & establish trust & rapport
  • convert the gate keeper into a supporter
  • confidently respond to & overcome objections
  • gain ‘buy-in’ & close the deal (appointment)

Cold Calling Success Course – Learning Methodology
  • This cold calling sales seminar, is participative & highly practical.
  • Delegates will be introduced to step-by-step sales tactics on how to plan for and implement a successful cold calling process.
  • A ‘learn-by-doing’ approach is applied to ensure maximum transfer of skills & personal growth.

Take Action Now!

Request more information


Your presenters are excellent! Our teams are able to practically apply the skills learnt which improves the probability of closing deals with new customers.

Richard Lange, Training Manager, AECI

Our Trainers