Cold Calling Success

Successful Cold Calling

Selling Skills Course – Cold Calling Techniques

1/2 day programme

Cold Calling Course Objectives
  • To see sales call planning as a vital step to achieve sales goals
  • To overcome the fear of cold calling & increase sales call confidence
  • To convert the typical indiscriminate cold calling method, into a tactical sales approach that achieves results
  • To adopt winning sales tactics & techniques that will turn the cold-call process into strategic outcomes
  • To execute the sales appointment making process in a driven, professional & goal orientated manner

Who should attend

Business Development Executives | Sales Professionals | Sales Representatives | Key Account Managers | Call Centre Agents

Cold Calling Workshop Outcomes

This Cold Call Techniques Programme will enable delegates to:

  • overcome the fear of cold calling & adopt a winning attitude
  • up sales productivity & results through effective sales call planning
  • establish sales goals & measure selling skills accomplishments
  • create a quality prospecting list
  • design a ‘benefit driven’ cold call script
  • create a compelling reason to be heard using a strong value proposition
  • speak with confidence & clarity & establish trust & rapport
  • convert the gate keeper into a supporter
  • confidently respond to & overcome objections
  • gain ‘buy-in’ & close the deal (appointment)

Cold Calling Success Course – Learning Methodology
  • This cold calling sales seminar, is participative & highly practical.
  • Delegates will be introduced to step-by-step sales tactics on how to plan for and implement a successful cold calling process.
  • A ‘learn-by-doing’ approach is applied to ensure maximum transfer of skills & personal growth.

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A Fantastic working knowledge & practical skills transfer programme that has provided the greatest personal learning in ages – Thank you!

Mike Swift, Services Manager, IBM

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